Microsoft Preferred add-on for
Dynamics 365 & Power Apps

Get accurate & complete data across all Dynamics 365 entities.
Prevent – Identify – Merge existing duplicates across the entire system.
Phonetic Fields algorithm indexing data by sound, as pronounced and by correction rate of 99%.

Turn duplicated into one

Whether you need to cross-check leads with accounts, contacts with opportunities, or any other combination, our powerful entity-to-entity duplicate check feature got you covered.

Quickly and easily prevent duplicate records

Realtime Duplicate Detection helps your business capture duplicates before they get created.

Cross-check and capture records from any entity in any entity before they get created. Works on standard and custom enteties. Works on user and integration level.

Welcome to our data quality feature we call the game-changer.

Our powerful add-on allows you to create custom rules to match your business needs, ensuring your data is always accurate and up-to-date.

Our add-on provides a range of functionalities, including tracking the minimum text, last modification date, number and type of activities ingoing and outgoing, and the last recorded activity type displayed right in front of you.

With these features, you can be confident that your data is being monitored and maintained at the highest level of quality.

But we don't stop there. Our tool also includes the ability to use regular expressions REGEX, going beyond the capabilities of any data management systems. This allows you to identify patterns and anomalies in your data that would otherwise go unnoticed.

So why not try it out for yourself and see the difference it can make to your data management process?

Create your own rules to match your business needs

Define advanced Duplicate Detection rules without limitations.

Based on your predefined rules, you can easily prevent and capture duplicates on any entity. Capture records from any entity in any entity before they get created with just one click.

The absolute best-known algorithm for detecting duplicates introducing Metaphone 3

Phonetic Fields is a algorithm for indexing names by sound, as pronounced and by correction rate of 99%.

Metaphone 3 further improves phonetic encoding of words in English, German and Spanish. Works on all enteties standard and custom.

Quickly merge a large number of duplicates on any entity

Maintain good data quality, increase productivity.
Auto merge existing duplicates by defining your merging rules criteria.

Merge related data using advanced merge order or using FetchXML. Merge a large number of duplicates on any entity.

Manual merge any record on any entity

Maintain good data quality, increase productivity.
Manual merge existing duplicates by selecting data you need.

Enable merge function for end-users trageting own records.

Why use Duplicate Detection as a part of Dynamics 365 or Power Apps

Capture real-time duplicates before they even enter your system. Get valid data across multiple channels, then allow your team to take right actions with key insights.

The power of reducing duplicated data

Duplicate data can significantly hurt the view of your customers and it is the responsibility of all business users to effectively manage data at every touch point with CRM.


Decrease of cloud storage

$1.5 M

Companies savings in cloud billing


Reduced errors due to duplication

Customer stories from start-up to enterprise

Take a look at what our customers say — and please don't hesitate to contact us.

Wonderful Copenhagen is the official tourism organisation of the Capital Region of Denmark Working to promote and develop both business and leisure tourism. The aim of wonderful Copenhagen is to drive tourism development in a sustainable direction. Read more >
TIAA Bank is an American diversified financial services organization under the auspices of New York-based TIAA. Based in Jacksonville, Florida TIAA Bank provides banking, mortgages, and investing services throughout the United States Offering more, so you can accomplish more. Read more >
3 or Three is a global brand name under which several UMTS-based mobile phone networks and broadband internet providers operate in Hong Kong, Macau, Austria, Denmark, Indonesia, Ireland, Sweden and the United Kingdom. The brand was founded in 2002 in Hong Kong. Registered Three customers worldwide numbered over 130 million. Read more >
BlueCielo is an independent global organization with unparalleled expertise and solutions contribute daily to the revenue of the largest global enterprises. Over 160 employees and a network of 50+ partners BlueCielo manufactures software to manage asset-related engineering information. Read more >
Oxfam Ibis is an organization of people with a passion for global justice; people across the world with the will to make change happen; people who truly believe that the world can be different and more just. Together, we save, protect and rebuild lives when disaster strikes. Together we can fight inequality. Read more >
MHI Vestas Offshore Wind is an organization that stands on the shoulders of giants. We strive to provide innovative, best-in-class solutions to meet the challenges of our industry. Co-developing offshore wind as an economically viable and sustainable energy resource to benefit future generations. The world's most powerful serially produced wind turbine. Read more >

Used by businesses big and small

Let's get in touch

Give us a call on +45 31 31 38 38 between 9-5 (UTC+01:00) or email to
We endeavour to answer all enquiries within 24 hours on business days.