What is Duplicate Detection

In the modern business landscape, data feeds directly into revenue.
When you are able to rely on your information because it is clean of duplicates, utilises standard formatting, and has correct values in the critical fields, you can make confident decisions that lead to increased revenue and customer satisfaction.


Reliable and cleansed data supports effective decisions that help drive sales and customer satisfaction.
Accurate data will help your marketers deliver the right messages at the right time in their customer journey.
Properly governed data requires less time and money to remediate.
The aforementioned reduction in data remediation costs will result in a greater return on investment on data assets.

Key features:

Get overview of current duplicated data.
Prevent the creation of duplicates on all entities for users and integrations.
Merge records using built-in logic to define a master.
Define own merge rules across all entities.
Realtime detection helps businesses capture duplicates before they get created.
Two-word matching features.
Phonetic Fields algorithm indexing data by sound, as pronounced and by correction rate of 99%.
Schedule detection cleanup in background.

Fully integrated into Dynamics 365 & Power Apps
No external access to data.
No API development needed.

Questions about purchasing or plan requirements?